The arena of sports broadcasting has seen a remarkable transformation, marked by the escalating costs involved in the acquisition of sports rights.
Following the recent announcement of Malaysia’s Budget 2024, the Malaysian government has committed substantial funds to the nation’s sports and esports industries, garnering significant interest from sports enthusiasts, athletes, and key industry players.
It is an opportune time to examine the factors contributing to the surging cost of sports rights and to explore various scenarios across diverse sports.
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